Video video video games outsourcing firm PTW has undergone a rebrand, uniting its subsidiaries 1518 Studios, audio companies supplier SIDE, and Ghostpunch Video video video games beneath one model title – Side.
In bringing the totally completely totally different producers collectively, Side affords companies together with recreation enchancment, work and audio manufacturing, QA, localisation, participant assist, neighborhood administration, and datasets.
“For years now, our company has operated as one workers with one imaginative and prescient driving how we do enterprise – I am proud that each one our workers in the mean time are beneath one banner,” mentioned Side CEO Deborah Kirkham.
“This new model symbolises our dedication to delivering progressive, tailor-made selections that drive our companions’ success world enormous.”
Chief income officer Kaley Hurst added: “This rebrand is an amalgamation of years of pure and inorganic progress, strategic planning for the long run, and the realisation that we’re stronger collectively – in each model and values.”
PTW was based totally in 1994 as Pole to Win. It acquired pretty a few companies over time, most not too manner again Ghostpunch Games for $13 million in August 2024. It acquired 1518 Studios in 2021, and Side UK in 2015.
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