NEW DELHI: The Union Well being Ministry has requested the Indian Premier League (IPL) to ban all types of tobacco and alcohol promoting, together with surrogate promotions, inside stadium premises throughout matches and telecast periods on nationwide tv.
The federal government’s request comes forward of the IPL season, which is ready to begin on March 22.
In a letter addressed to the IPL chairman, Arun Singh Dhumal, the Director Normal of Well being Companies (DGHS) has urged the league to ban the sale of tobacco and alcohol merchandise in any respect affiliated occasions and sports activities amenities.
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The letter highlights India’s vital burden of non-communicable ailments (NCDs), corresponding to cardiovascular ailments, most cancers, power lung illness, diabetes, and hypertension, which account for greater than 70% of annual deaths.
“Tobacco and alcohol use are key danger components for NCDs. We rank second in tobacco-related deaths worldwide; with almost 14 lakh annual deaths whereas alcohol is the most typical psychoactive substance utilized by Indians,” it mentioned.
“Subsequently, IPL ought to strictly implement the rules concerning –banning all types of tobacco/alcohol promoting, together with surrogate ads, throughout the stadium premises the place the video games and associated IPL video games/occasions are held in addition to throughout telecast periods on nationwide tv; the sale of tobacco/alcohol merchandise in all affiliated occasions and sports activities amenities…”
The Well being Ministry’s request goals to align the IPL with the rules concerning the prohibition of tobacco and alcohol promoting, together with surrogate ads, inside stadium premises and through telecast periods on nationwide tv.
“The IPL, being the most important sports activities platform within the nation, has a social and ethical obligation to advertise public well being and assist well being initiatives of the federal government,” the letter added.
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